WORK EXPERIENCE
Principal Manager, a-b-creative
2024-present
a-b-creative is my design agency, where I work freelance with other independent businesses. Collaboratively with clients, I bring brands to life, with large focus on digital marketing and web design. Acting as a creative partner to those seeking research-driven design consulting, and impactful content creation, I have produced both digital and print projects.
Lifecycle Marketing Manager, Yummly
2020-2023
Cross-functionally, I strategized and executed digital marketing campaigns optimized for engagement and conversions. As lead on email, push, and in-app messaging, I spearheaded new lifecycle programs, as well as automation of processes through a re-brand and shift to a subscription model. I designed and tested new email templates, in-product pop-ups, banners, and landing pages, flexing graphic design skills alongside content development for both the recipe app, and Smart Meat Thermometer.
Email Marketing Manager, Cuyana
2019-2020
As point person for all things email, I worked in collaboration with the Product Marketing, Creative, and Digital teams to drive ecommerce sales and customer engagement. Alongside designers, I developed a new email welcome series aligned with updated brand styles and guidelines. We also sent at least two product promotions each week, in a creative process that included emails, web content, ads, and often in-store, retail marketing collateral. One of my favorite projects was also to contribute on the seasonal print catalog.
Email Marketing Strategist, Care2
2014-2019
Over the course of 6 years, I worked my way from Intern to Communications Coordinator, and ended up as the company's first Email Marketing Strategist. To start, my role was to write and code daily email alerts, under supervision of the Campaigns Team. I quickly found a permanent spot on this team, working directly with clients to manage lead-generating campaigns, which included creation of web graphics and landing page content, in addition to emails.